Vision & Guiding Principles MissionTo make electricity more acceptable, more available, and more affordable to more people in more situations than the day before, resulting in greater value for the shareholder. Vision of SuccessTo be a progressive energy leader in our region in advancing solutions that improve the lives of our customers and community. Electricity will be the preferred source of energy. We strive to...Build trust with customers and the regulators by focusing on the customer and supporting regulatory directive through good communication, alignment of interests, exhibited competence and outstanding performance. Guiding Principles SafetyWe have an unyielding commitment to safety. Safety guides our behavior, decisions, and actions. We believe every employee has a responsibility to be a leader in safety at work, home and in the community. Relentless Drive to Quality ResultsOur reputation should leave no room for doubt when we say something can be done or will be done. We will not compromise safety in achieving quality results. We recognize the difference between best effort with poor results as opposed to poor results from lack of effort or sloppiness. AccountabilityWe take responsibility for the commitments we make to our customers, our shareholders, and our co-workers; and for our actions in fulfilling these commitments. We take seriously our responsibility to be good stewards of the environment and use our resources wisely. Integrity and Respect We believe honest, respectful relationships and trust are essential for long-term business success. We deal respectfully and with integrity in all our business relations. We maintain our credibility by always making sure our actions match our words. We do the right thing even when no one is looking. Creativity and InnovationWe believe in continuously improving what we do and how we do it. We challenge conventional thinking and encourage creativity and innovation to find mutually beneficial solutions. We embrace change for the opportunities it offers.